About Alpine Pros

About Alpine Pros

About Alpine Pros

Private Ski Lessons in Méribel and Courchevel

Our mission at Alpine Pros is what drives us to do everything possible to expand your skiing potential. We do that by creating the perfect situation to inspire transformations; by making our teaching more relatable to you, building a creative and diverse team and by making a positive impact in the ski world where you will enjoy skiing from a beginner all the way up to an alpine professional skier.

Ski instructor standing in snow with mountain behind

Read our reviews

Bruce was so patient and informative

Couldn’t recommend more, had the best week learning to ski as a beginner I was taught the basics and Bruce was so patient and informative. He made the lessons so enjoyable and was a pleasure to be taught by him. Will definitely be booking again! – review submitted by Google.


Expert coaching in a fun environment.

Our daughters (13 &15) are far too cool to ski with the parents and that’s where Alpine Pros excel! Bruce is fantastic with them, encouraging them to improve, providing expert coaching in a fun environment. He is extremely flexible, adapting to our individual needs and goes above and beyond to exceed client expectations. On top […]


professional, fun and super nice!

We love Bruce! he is professional, fun and super nice. We skied with him for 7 days and enjoyed very much his company. He taught us a lot and really made difference to our ski skill. We definitely recommend him and his team! – review submitted by Google.


Highly qualified and professional service

Highly qualified and professional service, friendly and great with experienced skiers and the children beginning to learn too. Thank you Alpine Pros for making our holiday. – Review submitted by google.

Grateful family!

Great Instructor

A great instructor always makes for a better experience in the mountains! Thank you for helping me progress and enjoy the 3 Vallees! – Review submitted by google.


Fantastic Week

Fantastic week, great company and instruction! Really helped to build up my confidence and can’t wait to ski again with Alpine Pros. Thanks so much Bruce! 🙂 – Review submitted via Survey Monkey


Will book again!

Bruce gave good and easy to follow instruction,which left me excited abut improving my skiing for the future -Review submitted via SurveyMonkey


Great time

We had a great time – really good teaching that catered for a range of abilities in our group. – Review submitted via SurveyMonkey


Private and group lessons

I had group lessons with Bruce and then an individual. He was able to give individualised feedback to a group of 5 and help us all work on our technique simultaneously. These were by far the best lessons any of us have had. Thank you so much! – Review submitted by SurveyMonkey


Will book again!

Great rapport with all ages, will certainly book again if in the 3 valleys!


Our bad habits were ironed out

3 of us had an absolutely fantastic week skiing with Bruce in Courchevel. Our bad habits were ironed out and we skied more quickly and efficiently than ever before. Bruce is a lovely guy – relaxed, knowledgeable and fun to ski with. He even knows how to communicate with awkward teenagers! Would definitely recommend Bruce […]

Three skiers

I can’t thank Bruce enough!

A few years ago my confidence was drastically knocked when I went skiing without any lessons and pushed myself too hard. It made skiing stressful and not fun. This year I booked 2 private lessons of 3 hours each to improve my confidence in skiing the steeper slopes. As soon as I met with Bruce, […]

A confident skier!

Thank you for your help and guidance

I would just like to say Thank you for all the help you gave my daughter Orianne with her skiing on Monday , when she came down with her school. She really enjoyed the session and got an awful lot out of it. Thank you for your help and guidance

Grateful mother

Tell us about yourself Bruce

I've always struggled to describe my personality, I feel like it depends on whether I have had my morning coffee. Because I could be swinging all the way from witty and full of banter to a borderline social hermit. But luckily, I’m a guy who has to have my routine every morning and I grab that coffee without fail, so I'm always full of chitchat and laughter. But that’s probably due to being born and raised in Essex which brings out the cheeky in me. Never a dull moment, as I do enjoy making a fool of myself, with a fair few of the laughs aimed at me It can be a tough life, but life is for laughing and it keeps me grounded and reminds me that I'm not super human, backed up by constantly reminders by my mother who thinks that I will trip myself up at some point but that hasn’t happened yet, so I'm still waiting for the ‘I told you so’ speech! That being said, I do have a serious and professional side when it comes to teaching, with a time and a place for the jokes.

Growing up

Growing up I was a massive rugby fan and was lucky enough to play at some of the highest levels which allowed me to travel around the world playing in New Zealand, Australia and Japan. Going to university, I studied sports science and coaching. I then pursued a masters in Strength and Conditioning.

As a fully qualified Snow Sports Instructor

Teaching has always been a passion for me; I’ve been teaching rugby, strength and conditioning and basketball since the age of 16. Adding skiing to that list has made a real sense of success in my chosen life. I have been lucky enough to work in Australia, Italy, Switzerland and now France. As a top fully qualified Snow Sports Instructor (ISTD), registered with BASI and SIM being able to share that knowledge, experience and professionalism with my clients is a dream come true.

What about the teaching?

If I was to describe my style of teaching skiing, I would say I totally try and use the imagination and visualisation to create a level of understanding that you can get on board with. I do love the use of an acronym, it has always worked for me and it’s how I learn best. Especially when you relate an acronym to an individual you can see the light bulb moment go off in their head as they say “ohhhh yer that makes sooo much sense!!”.

There’s nothing I enjoy more than getting a nervous skier from complete fear of being on the green slopes to conquering the red runs and enjoying ripping around the mountain with no apprehension, taking on the challenge of what the mountain might throw at them.

I ski with and teach all abilities whether you’re a complete first timer or a full-time ski racer. My lessons are chilled and fun with a strong focus on getting you the most out of your time in the mountains.

Hooked on skiing

I first skied in the 3 valleys when I was 11 on a school trip and from that point on I’ve always had a fascination for the area, and after leaving university back in my early twenties I made the decision 6 years ago to make the 3 valleys my winter home.

I do enjoy skiing in my own time but I love ski touring and really getting away from the lift-accessible terrain into the back country. That for me is the top way to be skiing, walking up a mountain, away from almost everyone and earning your turns.

Kids stuff

Skiing with kids is my kind of fun, beyond belief. If its learning about the snow craft, mountain awareness or hitting the jumps in the park and pulling off some 360s. We learn and work together and have fun in the process to make the impact of learning new skills an experience that will never be forgotten.

Thanks to Gwilym Thomas for the stunning photography

Private Ski Lessons for Children, Adults and Private Guiding

Child high fives his ski instructor on the ski slopes

Private Ski Lessons for Children

Private ski lessons are a great way to learn for children who either need that little bit of extra help getting started, learning at their own pace or the child who has out-grown ski-school and want to progress quickly. We will ensure that they don’t adopt bad skiing habits. Skiing with kids is our kind of fun! They will learn all about snow craft, and mountain awareness as well as the basic skills to progress. Private ski lessons for children are all about building confidence with a sense of fun and adventure before hitting the jumps in the park and pulling off some 360s!

off-piste skiing in Courchevel and Meribel

Private Ski Lessons for Adults

Benefit from the personalised and focused tuition of a private ski lesson in a no stress, friendly environment. If ski school isn't for you but you're looking for longer-term development, towards professional qualifications or just starting out. We can help you to reach your goals.

We offer a range of adult ski lessons from complete beginner (Level 1) right up to Skills & Development and Freestyle Coaching. Lessons can be on or off-piste with whatever focus you choose. Learn to master that carve turn you’ve been hankering over or let us guide you on an off-piste adventure.

Small group skiing lessons in France

Adult Group Lessons Split by Ability

Adult group lessons are great value for money, and a brilliant way for solo travellers, a bunch of friends or couples to learn in a group environment with like-minded people. The group lessons are split out by ability and we will always try to move you to the appropriate group if we think you are better suited to another stage for your progression.

All group lessons will still include high quality personal feedback as you would with 1-2-1 private lessons and will also include video analysis where possible.

off-piste skiing in Courchevel and Meribel

Private Guiding - best runs and off-piste

Private guiding with Alpine Pros could be perfect for helping you to get the most from your precious time on the slopes, with each session specifically tailored to your needs. You will discover the best runs and off-piste terrain with your own fully qualified and experienced private instructor, who, with their extensive knowledge of the ski area in Méribel and Courchevel, will know where to go for the best snow conditions to match your expectations, weather conditions and skill levels, the perfect pistes, bumps, steeps and off-piste terrain will be there for you to enjoy and improve your skiing.

Child skiing with instructor filming behind
Bruce Crowley, private ski instructor skiing
Bruce Crowley, private ski instructor skiing with sun behind him
Bruce Crowley, private ski instructor skiing smiling with friend

Need a Private Ski Instructor?

Then get in touch and find out if we are available.